The Brazilian Northeast has been attracting the attention of foreign companies and Jumeirah Group is the latest in that list which has a continuous strategy to be the biggest luxury hotel chain in the world, this time turning its attention to Brazil's northeast.
James Erlacher, the Senior Vice-President of Development for the Americas will participate in Nordeste Investe 2009 in Maceio, while estimating the company's possibilities of settling in Northeast Brazil. Jumeirah, having their headquarters in Dubai, wants to spread to American soil - and for them, Brazil spikes as a favored area for various reasons: the Brazilian economic and political stability, the progressive middle-class consumption and the 2014 World Cup.
Mr. Erlacher commented: "Brazil has a government that understands the challenges that the global economy faces." "There are many development opportunities in Brazil, particularly in the north-east. Brazil represents a very strategic market for us," he said.
A variety of opportunities have surfaced to promote the tourist-real estate developments in Northeast Brazil and it is bringing developers from an international level. Most potential buyers head to the northeast of the country, where the Fernando de Noronha, Alagoas and the Marau peninsula have been named among the best destinations for beaches.
Property prices in Northeast Brazil have seen stratospheric growth, fuelled by an emerging Brazilian middle class and an international campaign to attract investors to be staged across the whole country. Felipe Cavalcante de Melo Lima, president of the Association for the Development of Tourism and Real Estate in the Brazilian Northeast says "Some locations have seen capital appreciation of more than 1,000% in five years," he predicts a more modest 12% increase for this year.
In related news, David Gordon, commercial director of Qualta Resorts, comments "Northeast Brazil is like southern Spain 10 or 20 years ago and it is a fabulous alternative to Spain and is more affordable than the Caribbean. People are fed up with the classic Costa del Sol pitch, which has become one big ghetto of British people."
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