Sao Paulo to go all the way to stop visual pollution
Sunday, September 28, 2008
The vibrant city of Sao Paulo have a lot to offer for investors looking to buy property in Brazil beyond the traditional tourist areas, as it has launched the battle against "visual pollution", according to new reports.
The Brazilian city has banned all billboards, illuminated signage, neon signs and electronic panels as part of the new Clean City law. The Clean City law Passed in September 2006 by a margin of 45 votes to one aims to make Sao Paulo a more attractive place to day-trippers, residents and investors alike. The authorities call it as a visual pollution, plans to ban the outdoor advertising to transform the landscape and to offer its residents unimpeded views of their surroundings.
City planners and environmental advocates enthusiastically said that the new "clean city" law and brings Sao Paulo a welcome step closer to an imagined urban ideal. The law also applied to advertising banners trailed by airplanes. All other forms of advertising in public places, like distribution of fliers are also banned and the law also has regulated the dimensions of store signs. Roberto Tripoli, president of the City Council has stated that they are aiming for a complete change of culture.
Aboutsaopaulo.com has reported that the state of Sao Paulo accounts for just three per cent of the Brazilian landscape yet is home to 40 million people and also attracts the most foreign visitors. The Conjunctural Survey of Retail revealed that first quarter growth for retail trade reached 7.3 per cent in Sao Paulo. The major factors for the boom are said to be the increasing credit available and the higher income rates in the metropolitan region. A booming economy could be good news for the investors considering property purchase in Sao Paulo as it is seen to underline the region’s prosperity.
Social BookmarkingThe Brazilian city has banned all billboards, illuminated signage, neon signs and electronic panels as part of the new Clean City law. The Clean City law Passed in September 2006 by a margin of 45 votes to one aims to make Sao Paulo a more attractive place to day-trippers, residents and investors alike. The authorities call it as a visual pollution, plans to ban the outdoor advertising to transform the landscape and to offer its residents unimpeded views of their surroundings.
City planners and environmental advocates enthusiastically said that the new "clean city" law and brings Sao Paulo a welcome step closer to an imagined urban ideal. The law also applied to advertising banners trailed by airplanes. All other forms of advertising in public places, like distribution of fliers are also banned and the law also has regulated the dimensions of store signs. Roberto Tripoli, president of the City Council has stated that they are aiming for a complete change of culture.
Aboutsaopaulo.com has reported that the state of Sao Paulo accounts for just three per cent of the Brazilian landscape yet is home to 40 million people and also attracts the most foreign visitors. The Conjunctural Survey of Retail revealed that first quarter growth for retail trade reached 7.3 per cent in Sao Paulo. The major factors for the boom are said to be the increasing credit available and the higher income rates in the metropolitan region. A booming economy could be good news for the investors considering property purchase in Sao Paulo as it is seen to underline the region’s prosperity.
Labels: Latest-News, Sao Paulo
