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Promotional campaign to boost Brazil tourism

Saturday, April 26, 2008

Brazilian tourist authorities have announced the launch of new promotional campaign to boost Brazilian tourism. The $6 million promotional campaign is launched across various media, including print publications, TV campaign and internet.

The national tourism institute official figures show that visitor numbers to Brazil climbed in October, showing a 15.2% year-on-year increase. Brazil saw an increase from the 479,550 from October 2006 to 552,520 people arriving in october2007. They also indicated the growing trend of package tourism visitors.

Property investor Louise Brown stated that speaking to the Telegraph; the surge of tourists would boost the local economy, with the holiday industry being the linchpin.

In the year 2006, 721,633 Americans visited Brazil, outnumbered only by Argentinean tourists. So billboards highlighting Brazil's tourist destinations are erected in a number of major US airports. Brazil’s tourism industry is predicting total number of visitors in 2008 should well exceed that of last year based on the current performance of Brazil’s travel industry so far this year.

The stats indicate good tidings for overseas investors into the country’s developing second home property market and holiday rental accommodations. The promotional drive to boost country’s tourism further increases Brazil’s claim as next big thing as travelers and property investor’s world over seek new emerging destinations

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posted by EstatesNewz, 5:17 AM

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